Urban Outfitters Flower Mart is an experiential pop-up shop that was set up in Nolita, New York City. The two day event celebrated the launch of the brand's faux flower collection.
Under the direction of the Creative Director of Store Environment, I designed this shop taking inspiration from NYC's flower bodegas. Plastic milk crates and buckets were used to hold stock of faux flower stems and home accessories. Wall installations create moments of customer engagement and experiences.